Taramint seeks to bridge the gender financial literacy gap by educating women in the traditionally male-dominated financial sector. Founded by a seasoned wealth management advisor, Taramint's training programs saw an increasingly high demand. To usher its transition from a passion project to a leading organization, Taramint's founder engaged Junotype for strategic branding.
Naming / Brand identity / Design Guidelines / Collateral
Through surveys and in-depth research, we devised a strategy to enhance accessibility and credibility. Junotype developed a new name and identity for Taramint. A gender-neutral color palette connected to the financial industry, while illustrations and photography celebrated women's experiences. Detailed infographics, resources, and presentation tools made complex financial information easy for Taramint's audience to understand.
