Founded in 1967, the Chicago Chapter of the National Organization for Women (CNOW) has steadfastly advocated for reproductive, gender, and racial equity. Following the repeal of Roe v. Wade, CNOW needed to disseminate critical information and combat activist fatigue quickly.
Strategy / Brand Identity / Collateral / Event Activation
We revitalized CNOW's brand to reflect Chicago women's diverse experiences while addressing global feminist issues. The new identity features a bold, feminine typeface and a logo and color scheme inspired by the national organization. A strategic social media approach and enhanced communication tools ensured timely content delivery to the local audience. This refreshed brand and communication strategy reinvigorated CNOW's recruitment and outreach efforts at a crucial time for Chicago women.
