Hazel Technologies set out to tackle one of the world's most pressing sustainability challenges—food waste. Committed to scientific validation, they developed products that significantly reduce spoilage across the supply chain. After four years of growth and global expansion, Hazel was ready to solidify its leadership role with a refreshed brand.
Branding / Launch / Collateral / Event
Junotype partnered with Hazel to revitalize their brand and communication tools. The strategic refresh emphasized Hazel's vision and research-backed solutions. A refined logo retained brand equity while offering greater functionality. The updated identity, featuring a vibrant color palette, partnership-focused imagery, methodical graphics, and atmospheric patterns, now seamlessly aligns the company's values with its visual identity. Hazel is now poised to lead the industry forward.
